Hearing Aid Pricing Strategy

The search to find hearing aids can be overwhelming!

In our first blog series, we evaluate the factors critical in making an informed hearing aid purchase.

Let’s begin with a behind the scenes look at hearing aid pricing strategy.

The hearing industry is unique. Unlike optometry and dentistry, most audiologists focus and rely on the sale of hearing aids to survive. Instead of marketing diagnostic ability and technological expertise, hearing aid providers often promote and dispense hearing aids and include their service for the life of the device.

90% of audiologists sell hearing aids via this “bundled” pricing structure. In a bundled model, patients pay a fixed amount regardless of whether the included service is used.

An alternative method is to “unbundle” or differentiate product and service. Instead of lumping hearing aids and service in an all-inclusive package, clinics dispense hearing aids at a lower price and are compensated for their time and expertise as it’s needed. Although relatively uncommon, “unbundled” hearing practices allow consumers to achieve significant upfront savings while only paying for office visits used!

Modern Audiology was founded to deliver exceptional hearing healthcare with upfront and transparent pricing. Our “unbundled” pricing structure saves patients an average of $1500 on hearing aid purchases.

If you are in the process of shopping for hearing aids, please click here or give our office a call at (303) 988-7299 to find out how we can help you gain access to better hearing aid technology at significantly lower prices!

Thank you for reading the ModAud blog and be sure to check out for our next entry on hearing aid cost!